Mon 15-04-2019 17:55 PM
DUBAI, 15th April, 2019 (WAM) — Emerging entrepreneurs and founders of startups from the UAE were guided on the best strategies to connect with their stakeholders using public relations tools and techniques at a forum in Dubai.
The first quarterly Dtec Forum of 2019, hosted by the Dubai Silicon Oasis Authority, DSOA, the regulatory body for Dubai Silicon Oasis, DSO, the integrated free zone technology park, highlighted the role of public relations and communication strategies in generating optimal exposure for startups.
Themed ‘From Startups to Business Giants: Driving your Business Strategy with Comms and PR’, the event guided emerging entrepreneurs and founders of startups from the UAE on the best strategies to connect with their stakeholders using PR tools and techniques.
Speaking on the importance of the event in promoting PR best practices, Hans Henrik Christensen, Vice President of Dtec, said, “Organisations communicate with the public through PR, among other means, which requires certain specialist knowledge. Unlike marketing and advertising, PR is more focused on reputation management and stakeholder engagement. With entrepreneurs channeling their finances and efforts into the business, little is spent on comms and PR, although they understand the importance of PR and its ability to serve business objectives, as evidenced in the high audience turnout. Therefore, we have found it a must to help entrepreneurs establish a foundational understanding of PR and the best ways of leveraging PR activities to gain traction among their target audiences.”
The forum, powered by Entrepreneur Middle East, took place at the Dubai Technology Entrepreneur Campus (Dtec), the largest tech hub in the region, wholly owned by DSOA.
WAM/ /MOHD AAMIR/Hatem Mohamed