JEDDAH —The first edition of Indonesian products exhibition was inaugurated by Indonesian Consul General Dr. Mohamad Hery Saripudin, and Ziad Bin Bassam Al-Bassam, vice chairman of the Jeddah Chamber of Commerce and Industry (JCCI), on Wednesday in the presence of Indonesian and Saudi businessmen.
The 4-day exhibition titled “Made in Indonesia Expo” is being held at the Jeddah Center for Forums and Events and joined by 70 Indonesian exhibitors, aiming to increase non-oil and gas exports to Saudi Arabia.
Various Indonesian products and services of trade, tourism and investment are exhibited at the Indonesia Expo this year. In addition, business forum, and business-to-business meetings on a one-on-one basis are also conducted on the sidelines of the event.
“The exhibition is held for the first time after several decades as a result of close cooperation between the Indonesian Consulate General in Jeddah, Jeddah’s Chambers, as well as related Indonesia’s ministries and institutions in the development of national exports,” explained Consul General Saripudin.
PT Wahyu Promo Citra as an event organizer, hopes the exhibition brings together Indonesian producers and suppliers of Saudi Arabia. Along with “Made in Indonesia Expo”, the Indonesian government carried out an official trade mission led by the Director General of National Export Promotion (PEN), the Ministry of Trade.
The Consul General is optimistic that the Indonesia expo in Jeddah and trade mission are a golden opportunity for Indonesian entrepreneurs to penetrate and expand the market of Indonesian products in Saudi Arabia and the Middle East.
“At least, there are two large market segments here, Indonesian residents and Saudi citizens,” Consul General added, seeing the fact there are more than 221,000 Haj pilgrims and 1.2 million Umrah pilgrims from Indonesia each year to visit the holy lands, not including more than 350,000 Indonesian Diaspora (muqemeen) residing in the Kingdom.
“They are all loyalists of Indonesian products,” said Saripudin, adding that the influx of Indonesian pilgrims opens opportunities for local catering and accommodation services which need Indonesian products.
In addition, the population of Saudi Arabia, which reaches more than 30 million people, also offers potential market opportunities.
Exposure of Indonesian products through this exhibition is expected to increasingly lure Saudis to do business cooperation with Indonesia and at the same time invite more tourists from the Kingdom to visit Indonesia.
“People to people contact of Indonesia and Saudi Arabia has long been established, even before the two countries were formed, which contributes to the introduction of the Indonesia products and increasing interest of the people of Saudi Arabia in the products,” Saripudin continued.
The Consul General views that the potential of the large Saudi market can be seen from the improving performance of Indonesia’s non-oil and gas exports to Saudi Arabia. At the end of 2017, Indonesia’s non-oil and gas exports to Saudi Arabia reached $1.38 billion, up (+3%) compared to the same period in 2016 ($1.33bn) and a trade surplus of $627 million .
The solo exhibition for Indonesian products is a series of Indonesian promotional programs in Jeddah organized by the Indonesian Consulate. Not long ago, the Indonesian Consulate General in Jeddah had launched a technology-based service called KJRI Jeddah integrated online services (KIOS) Jeddah. This platform is as a starting point to digitalize the Indonesian integrated promotional programs in Jeddah in facing the growing challenges. — SG