Fifty One East once again sponsored the Qatar Masters golf tournament as the official retailer, marking more than two decades of support for the event that has now become a highly-awaited fixture on Qatar’s annual sports calendar.
The event opened on March 7 at the Doha Golf Club, and this year’s edition brought together 144 world-class professional golfers, including 2018 Ryder Cup Captain Thomas Bjorn, two-time Qatar Masters winner Paul Lawrie as well as two of Qatar’s most promising players – Ali Saleh al-Kaabi and Jaham al-Kuwari.
In the presence of hundreds of golf aficionados and sports fans alike, the tournament culminated with a grand finale on March 10 with Justin Harding securing an impressive victory and claiming the Mother of Pearl Trophy.
“Fifty One East, backed by its longstanding heritage of more than 70 years, has been supporting the tournament since its inaugural edition in 1998 and has once again proudly extended the support this year through its Entertainment Division, including JoueClub, alongside ticketing partner FNAC Qatar, who presented curated key events via a set of activations, product displays, giveaways and many more activities in the public village,” Fifty One East said in a press statement. Also, during this year’s edition, internationally known brand Ricoh, represented in Qatar by Fifty One East, installed its top-of-the-range products to provide the tournament with its printing solutions. Ricoh’s involvement with golf extends to many tournaments around the world, including the Qatar Masters, where it has been the technology partner for the past five years.
“Fifty One East’s involvement strongly affirms the Qatari brand’s belief as an organisation in the wealth of sporting talent existing in the country, and Qatar’s ability to successfully host such events with international standards. It also reflects the continued commitment to investing in the local community with outreach programmes and initiatives, and by sponsoring events that benefit the country as a whole,” the statement added. Further, Fifty One East said it “highly applauds the efforts of the organising committee, which has gone above and beyond in its efforts to ensure this sporting event is recognised as one of the most professional sports tournaments in Qatar”.